TORCH × GUNDAM

CAMPAIGN COLLABORATION
2026 • Lead Editing / Color / 2nd Videography
Overview
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When I joined Torch x Gundam, their digital presence was stagnant. TikTok had been inactive for a month, and Instagram engagement was flat. My task was analyzing 1,000+ customer data points to redefine our content pillars and build a sustainable content system.

Within 3 months, we drove +247K TikTok impressions, revitalized Instagram engagement, and managed 20+ local influencers weekly through this new systemized content strategy.

The Challenge
[01]
Platform Inactivity

The TikTok account was dormant and Instagram suffered from stagnant reach, creating a major visibility gap.
[02]
No Structure

There were no content pillars or a consistent calendar, leading to an irregular and ineffective posting schedule.
[03]
Audience Disconnect

Content formats were outdated and misaligned with current F&B social media trends, failing to resonate with the audience.
"Transforming flat data into a visual language that speaks directly to the Gundam community."

The Solution

[01]

Data-Driven Ad Creatives

We analyzed audience data to produce high-energy, visually-driven campaign ads. This video, for example, was edited with rapid cuts and cinematic color grading to maximize engagement in the first 3 seconds.

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[02]

Systemized Production Workflow

To ensure consistency, we created a modular editing template. This allowed us to rapidly produce trend-aligned content, like this product walkthrough, while maintaining a high-quality visual signature for the brand.

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[03]

Engagement-Focused Motion

For promotional content, we leveraged motion graphics to create dynamic, eye-catching stories. This approach increased view duration and click-through rates on limited-time offers by making the information more digestible and visually exciting.

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The Impact

247K+
Impressions Growth
Combined likes, shares, and saves across TikTok & Instagram.
+441%
Total Engagements
Organic data tracked compared to previous quarter (Q3 2025).
+20M
Budget Saved
Budget saved from efficient in-house systemized workflow.
Graded
RAW
S-LOG 3
GRADED
DRAG
Color Grading Nodes
Behind The Scenes
Final Frame

"Dimas didn't just execute the edits; he completely elevated how the Torch x Gundam collaboration felt. His attention to pacing and color grading bridged the gap between our raw assets and a cinematic, broadcast-ready campaign."

Reza Lazuardi Torch
Reza Lazuardi Brand Manager
Key Takeaways

This pivotal internship at Torch x Gundam was where I truly began to build the confidence and practical skills necessary for my future marketing career. It was my first time applying classroom theory to a real business, bridging the gap between academic knowledge and practical application.

Working with a team and reporting to stakeholders taught me that creativity must always be grounded in strategy. I learned firsthand the critical importance of structure, data-driven decisions, and consistency in executing a successful digital marketing strategy.

Credits

Direction & Strategy

Narrative & Copy

Production

Post-Production

Budget saved from efficient in-house systemized workflow.

Ready to scale your visual impact?

Let's discuss how a systemized content strategy and high-end production can elevate your brand's digital presence.

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